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How to secure organisational funding for your coaching programme

In my corporate tenure, I was fortunate to receive significant investments in my professional growth. Surprisingly, coaching never crossed my radar - it was a revelation I stumbled upon just before I started my training with The Coaching Academy.

This epiphany reshaped not only my career but my entire outlook.

When thinking back about my corporate journey, I recall the apprehension before pivotal presentations, the challenges faced in my leadership journey, the doubts prior to communicating my ideas in meetings with senior leaders, the untapped growth opportunities with time and stress management. 🫤

Despite the great support of my managers, I longed for a more “neutral” guide through those uncharted waters (i.e someone I wasn’t trying to impress, someone who I could be fully transparent with about my doubts and frustrations). A coach would have been that beacon.

This is why I started Zest Ambition and made it my mission to democratise coaching and tap into this game-changing technique to empower professionals. It enables them to cultivate self-awareness, gain perspective and clarity, boost their performance, think creatively about the challenges they face and ultimately reach their highest potential.

Today, we want to help you get a chance to propel your career through funded coaching. We've crafted an email template for your manager and/or HR department to inquire about possible funding options.

Subject: Request for Professional Development Coaching Support

Dear [Manager's Name],

I would like to discuss an opportunity that could potentially benefit both me and our company. As part of my ongoing commitment to professional growth and development, I have identified a coaching programme that I believe would significantly enhance my skills and capabilities in my current role.

The coaching programme in question is specifically designed to accelerate professional development and offers a range of benefits, including improved leadership skills, enhanced problem-solving abilities, and increased productivity. By participating in this programme, I am confident that I can make an even more substantial contribution to our team and help us achieve our collective goals more effectively {try and be more specific about the specific goals you are working towards here}.

I recognise the value that our company places on employee development and believe that this coaching programme aligns with our organisational objectives. It is an investment that would not only benefit me personally but would also translate into an increase in confidence, performance and productivity, ultimately benefiting our company as a whole.

In light of the above, I am kindly requesting that our company consider providing financial support for my participation in this coaching programme. I'd be happy to provide further information about it and how it can contribute to our team's success, should that be required.

Thank you for considering my request. I look forward to discussing this further with you and exploring the possibility of pursuing this professional development opportunity.


[Your Name] [Your Job Title]

[Your Contact Information]

Here are some other resources that you may find useful when it comes to securing funding from your organisations for a coaching programme:

  • Developing a Business Case: Present a detailed business case outlining the potential benefits of the coaching programme to the organisation, such as increased employee productivity, improved leadership skills, and enhanced team collaboration.

  • Aligning with Organisational Goals: Demonstrate how the coaching programme aligns with the strategic goals and objectives of the organisation. Emphasise how it can address specific challenges or support key initiatives.

  • Negotiating Payment Terms: Explore flexible payment options with coaching providers, such as instalment plans, splitting the cost across two financial years or part organisational part personal funding, to accommodate budget constraints and cash flow considerations.

  • Customising the Programme: Work with the coaching provider to tailor the programme to meet the specific needs and objectives of the organisation. Consider incorporating modules or topics that address current challenges or areas for development within the team or department.

  • Demonstrating Value: Communicate the value proposition of the coaching programme to stakeholders and decision-makers. Provide testimonials, case studies, or success stories from other organisations that have benefited from similar coaching initiatives.

  • Securing Long-Term Funding: Advocate for ongoing funding and support for coaching programmes as part of the organisation's professional development and talent management strategies. Highlight the long-term benefits of investing in employee growth and leadership development.

  • Monitoring and Evaluation: Establish a process for monitoring and evaluating the effectiveness of the coaching programme over time. Solicit feedback from participants, supervisors, and other stakeholders to identify areas for improvement and ensure continuous learning and development.

By considering these additional factors, you can increase the likelihood of securing funding for a coaching programme and maximising its impact on organisational performance and employee development.

I hope you found this article template useful. Should you require further assistance in navigating the process of obtaining coaching support from your company, please don't hesitate to reach out. We're here to support you every step of the way.

Thanks for reading.

P.S: If you know somebody who could benefit from this, please share on.


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